Setting up a business is straightforward, but if you want to sell more on eBay Online Store, you must pay attention to the details. Understanding what propels some eBay businesses to the top is critical for increasing eBay sales. Much of it is due to the way eBay’s search engine operates.
Customers may use eBay’s search engine to identify things that are most relevant to their search. The specific method, like Google’s search algorithm, is kept secret to prevent tampering. However, there are a few tried-and-true approaches that are recognized to influence ratings and promote conversion.
Use these techniques to get your business to the top of the search results and boost your eBay sales immediately!
1. List new items every day
Stores that are active and constantly provide new items are rewarded. The algorithm rewards sellers who often post new goods, so keeping your listings fresh can help you improve your eBay sales. Additionally, new products appear at the top of eBay’s search results under the “Time: Newly Listed” option.
If you can’t list every day, utilize the scheduling tool to plan items for days when you know you won’t have time to list.
If you can’t add new things to your list every day, there is a solution. Finish some current listings you’ve planned ahead of time and release them later. You may adjust them slightly so that they are not precisely the same as the previous one – simply change a word in the title or edit the description slightly. The objective is to have as much fresh stuff as possible, as frequently as possible.
An RSS feed (Really Simple Syndication, or Rich Site Summary) is also useful in this situation.
eBay uses RSS to rapidly convey information about the site’s listings to Google, but a sneaky approach to boost your items higher in search results is to refresh your feed by turning it off and then back on.
To avoid accidentally utilizing duplicate listings, remember to go to your terminated items and remove the original one.
2. Try an eBay promoted listings campaign
eBay sponsored listings are a simple approach to boost your eBay sales. Promoted listings generate 36% more views than organic listings due to amazing targeting capabilities that show your items to relevant shoppers!
The expenses of promoted listings on eBay are also enticing to sellers. Rather than a pay-per-click approach, sponsored listings include eBay receiving a share of the transaction. This is ideal for reducing risk and experimenting with a new marketing strategy. However, the amount you’ll pay to eBay will vary based on the category of the item you’ve sold.
3. Use keywords to attract views
On eBay Online Store, customers typically look for highly particular things. Consider what words customers are likely to enter into a search engine to find what you’re selling. Also, do research to identify some typical queries connected to your items.
Once you’ve identified three to five keywords, be sure to include them in your shop description, custom categories, page names, meta tags, picture alt tags, and so on. However, avoid keyword spamming (using terms or facts that have nothing to do with your things); this is against eBay’s rules.
4. Ship fast and free (whenever possible)
Offering free delivery is another wonderful technique to boost eBay sales, but only after you’ve calculated the cost.
Examine the possibilities provided by your country’s postal service. Small and light products may usually be shipped for a set fee, which speeds up eCommerce delivery. By include that in the pricing, you can pay the shipping costs without having to include shipping fees.
Customers like to know that the items they purchased are on their way as quickly as possible, so set up a system that assures prompt delivery. For example, you can set aside time each day or week to ship your items. Examine eBay’s shipping choices to see what’s accessible on the marketplace.
5. Remove negative reviews
It takes more than a slew of five-star reviews to earn a favorable rating. You must also reduce the unfavorable ones!
As previously said, prompt and effective customer service is quite beneficial. However, there may be times when you receive a poor review – it’s all part of the online purchasing experience. Perhaps the wrong order was shipped, the item broke in transit, or the client mistakenly posted a review on the wrong product!
Don’t be alarmed if you receive a negative review. In some circumstances, you may erase negative feedback from eBay or rectify the problem to persuade the consumer to remove it themselves.
6. Get eBay Top Rated Seller status
If you consistently give exceptional customer service and speedy shipment, you may be qualified to become an eBay Online Store top rated seller. If you do not fulfill the requirements, this is something you should strive towards because it greatly increases your eBay sales.
Top-rated eBay sellers receive numerous fantastic perks, including increased exposure for their listings, a $30 credit toward promoted listings every quarter, and shipping reductions when they use eBay labels.
Top-rated vendors in the United States that provide a 30-day or longer return policy are eligible for a variety of additional perks. These are some examples:
- Shipping label credits when a buyer returns an item, falsely claiming that its listing was not accurately described
- Refund deductions of up to 50% for used or damaged returned items returned by the customer
- eBay will even remove negative or neutral feedback related to two scenarios outlined above
7. Offer a generous return policy
When considering making a purchase, a stringent return policy is a major turnoff. If you buy a sweater and are unsure of the size, you are taking a significant risk. If it does not fit, you may lose your money.
eBay provides a Money Back Guarantee for things that do not arrive, are defective or damaged, or do not match the description. Outside of certain conditions, however, you as the vendor have the option of offering returns or not.
While dealing with returns might be a hassle as a seller, it’s also a necessary evil: eBay will promote listings that have a 30-day or longer return policy. It also penalizes companies that provide a return policy of less than 30 days (or none at all).
Being liberal makes good business sense; expanding the return policy to, say, 60 days will not alter the quantity of returns, but it will increase your sales.
8. Share your listing on social media
Selling Scandinavian furniture? Retro video games from the 1980s? Icelandic poetry collections? There’s almost certainly a Facebook group for it.
Outside of eBay Online Store, there are several significant groups of people who are interested in certain things, not just on Facebook or Instagram, but also on Twitter and Pinterest. Take use of the already-formed communities of interested potential clients.
Spending a little time on each platform to publicize the products for sale will be worthwhile: you’ll have more quality listeners and a better chance of making a transaction.
9. Use the markdown manager tool to run sales
Potential buyers adore deals, and the eBay algorithm is well aware of this. Use the markdown manager to quickly execute sales.
Occasionally running a discount helps to enhance your eBay Online Store sales and makes a lot of satisfied consumers. This is beneficial for raising favorable ratings and increasing the number of positive reviews. As previously said, they are critical components of your listings’ success and will go a long way toward raising your eBay sales.
10. Refresh your store using ‘bulk edit’
If your business has hundreds of products, you’re certainly aware with eBay’s bulk editing feature, which allows you to modify numerous things at once to save time. What you may not have realized is that you can also utilize this tool to improve your listing.
All you have to do is modify your things in batches rather than all at once. There is no need to do anything else!
This is officially considered a refresh, which will activate something in the eBay algorithm that detects changes. As a result, your listing will benefit.Boosting your listing will help you enhance your eBay sales.
11. Use email marketing
eBay Online Store provides a range of email marketing tools that may help you keep customers engaged in your store and product offerings even after they make their initial transaction.
Buyers may sign up for updates by adding your store to their Saved Sellers list or by clicking the link on your store’s site. You may produce frequent newsletters promoting your latest listings using eBay’s email design tools. You may add a sign-up box to your business to attract additional subscribers.
Once you have a sizable email list, you can execute email marketing campaigns to drive traffic back to your listings and improve eBay sales. Send them reminders, special offers, cross-sell and up-sell chances, and other promotional materials!
12. Sell at the right price
It should come as no surprise that pricing is an important consideration in closing a sale.
If you were to select between two identical items, you’d probably go with the less expensive one, right? This is especially true if you’re selling a popular product with a lot of competitors.
However, while determining your pricing, you must consider various aspects. First and foremost, you must safeguard your profit margins. It’s pointless to sell thousands of things if you’re only generating a small profit.
Second, make sure your eBay Online Store pricing are consistent with your prices on other marketplaces where you sell. If you also sell on Amazon and your pricing on eBay are lower, you risk having your Amazon listings banned.
13. Maintain great seller ratings
Would you eat to a restaurant knowing it just had one rating on TripAdvisor? You most likely would not take the risk. The same is true on eBay: reviews are really important.Only 53% of customers buy from a company with fewer than four stars.
While the actual formula for what goes into eBay’s search algorithm to display some sellers at the top isn’t available, we do know that ratings play a role. Furthermore, eBay compensates sellers who keep consistently high ratings. As a result, your feedback score will have an influence on your rankings.
However, obtaining eBay stars and a large number of favorable ratings does not happen fast. As previously said, you must continually give exceptional customer service. If you’re selling on eBay on a large scale, you’ll need an eCommerce helpdesk to assist you answer enquiries promptly and properly.
There is some excellent eBay Online Store available that will directly assist you in increasing your positive feedback. You may use customized feedback software to target consumers and ask them to post a good review. When you do this on a large scale, you will greatly enhance your good ratings. Naturally, this helps you significantly enhance your eBay sales!
14. Include enough high-quality images per product
As a buyer, you want to know exactly what you’re getting before you spend your money, right? Grab your camera and snap shots from all angles, including close-ups, so that you can view each object in detail.
Even if you believe your listing doesn’t require that many photos, make it a point to post as many as you can.
Each outstanding photograph on eBay is worth a thousand words. Excellent photos will not only help your buyers perceive your product as it should be, but they will also assist to eliminate bad reviews from confused customers.
Great photos may help you improve eBay sales and keep your reputation intact. In addition, if there is a complaint, you will be able to demonstrate that you were honest about the item’s look. It’s a win-win situation!
15. Provide great customer service
According to the American Express Customer Service Barometer, Americans tell an average of 15 people about a bad service experience vs 11 people about a positive experience. It may be tempting for online merchants to disregard customer service in favor of focusing on eCommerce marketing, but customer service really helps you sell more on eBay.
With so many competition on eBay, how well you serve your consumers is one of your differentiating qualities. That is why providing excellent eCommerce customer service is critical. Responding immediately to enquiries, handling problems quickly, and maintaining a courteous demeanor can help you sell more.
Maintain a cheerful attitude not only when you receive favorable feedback, but even when a customer is dissatisfied. Allow customers to contact you easily and reply fast when they do. Strive to deliver a solution as quickly as feasible, and admit when you’ve made a mistake.
It might be tough to maintain track of and manage all enquiries if you have several businesses and social networks. An eCommerce helpdesk, such as eDesk, centralizes all of your client conversations from every channel through which you sell. This makes it simple for your customer service representatives to stay on top of communications and address issues promptly!
16. Write clear descriptions
Using compelling descriptions, like photos, helps your potential buyers understand what you’re selling and its condition.
Descriptions must be accurate, straightforward, and simple to read. Don’t write long descriptions with irrelevant material. Keep it brief and to the point.
Finally, keep in mind that many clients will judge your professionalism based on how you write. Use a proofreading editor to ensure that your listening is clear of grammatical or spelling issues. Sloppy descriptions might harm your reputation and will not help you sell more on eBay!
A well-written description increases conversion rates and assists eBay in ranking your items in relevant searches.
Conclusion
If you want to increase your eBay Online Store profits,, you need to discover the eBay selling secrets used by the best sellers. We’ve provided 16 tried-and-true techniques to boost your sales in this blog article, from optimizing your listings to delivering exceptional customer support.
If you’re ready to take your eBay business to the next level, we recommend that you start using these ideas right away. And if you need assistance along the road, we’re here to help. Our eBay professionals can assist you with anything from selling items to managing inventory to fulfilling orders.
Contact us today to learn more about our services and how we can help you achieve your eBay selling goals.
